Wisconsin native Caroline Priebe built a career consulting with major brands on sustainability (and still does). But now she has a line of her own, Driftless Goods, based on the idea that you don’t need synthetic performance fabrics made of polluting plastics to stay warm. In a world of fast fashion, it's refreshing to see a a very tightly curated brand of top-quality, planet-friendly goods for adults and kids, designed to last a lifetime.
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